Southern DNA Blog

Our take on native vs hybrid mobile app development

Our take on native vs hybrid mobile app development

What?
If you pay attention to the world of mobile app development, you're already familiar with the native vs hybrid arguments floating around.  This article isn't really going to add anything to this debate for you. However, if you're a business owner with an idea for your company that involves a mobile app, then hopefully this will give you a little more guidance are you're looking for someone to build your app for you. In the olden days... For some 10 years now, building an app for a mobile device – whether iOS, Android, BlackBerry, or Windows – meant using that vendor’s preferred language and tools. This "native" approach ensures your app adheres to all the conventions and user expectations of that particular platform. The downside – assuming you want to support all the devices…
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Why we started an agency

Why?
When we first thought about starting a new digital agency in Atlanta, it was rooted in a desire to do something unique and new. Not to suggest this was somehow a cutting-edge idea that no one had ever thought of before; in fact, quite the opposite. The belief that the world does not need another ad agency was the first bullet in an AdAge article from 2013 and that certainly still holds true today. However, we didn’t just start another agency, we started something that runs deeper than that. We wanted to have a business that we’re proud of, one that will help our clients do what they do better.  Because once we put our name on it, it becomes part of who we are and what we want to…
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